For many people, the first port of call when looking for a suitable property to buy will be a website like Park Home Search. For this reason it is imperative that your property description is as well written and attractive as possible, but also remember that it isn’t the description of the property which will sell your home, it will be the viewing and the pictures of your home. If there is too much text then it is likely the client will be put off straight away. We will plant the seed and let the customer ask some questions.

The following tips briefly describe important points to bear in mind when writing your property description. By following this guide you can ensure that when a prospective buyer reads about your house, he will instantly be hooked.

• You do not need to worry about word count on Park Home Search. However, having a large space for your text doesn’t necessarily mean that filling it will increase your chances of a sale.
• Don’t waffle. Only the essentials are necessary. Work on the principal that ‘less is more’.
• Draw attention to the unique selling points (USP) of the property.
• Give the dimensions of each room and then describe it.
• Provide information on the location. Detail the distance from the property to the nearest hospital, nearest dentist, nearest health centre, train station, town centre, and local shops.
• Describe the parking situation. State if you have a garage or a driveway, or if the car will have to be parked in an allocated bay.
• Don’t be shy in praising the property. If the garden is beautiful then say so.
• Include all the important details that property buyers will be looking for; double glazing, gas, electric, central heating, any appliances included, views from bedrooms etc.